Business Performance services

Timely strategic financial advice is the linchpin of all transactions that take place in today’s rapidly evolving competitive landscape. We understand this and assist in identifying opportunities for, or risks to, our clients' interests, which accompany most financial advisory (CFA) engagements.

Our corporate finance professionals enhance value through the delivery of strategic advice and execution services to corporations, financial institutions and public sector companies who seek value-enhancing solutions that complement their growth strategies.

Our Corporate finance advisory services include : -

* Business Valuation
* Capital raising

* Private equity or capital markets

* Merger/ de-merger

* Strategic & Joint Venture partnerships

* Business / financial modelling

* Funding assistance

* Corporate Restructuring

Happy Tree offers clients the making of its main business activity its priority, through its outsourcing services based on the "Business Process Solution" (BPS) concept.

The goal is to assist in all support activities from accounting to the administration of finances and personnel.

BPS Practice strives to make our client’s Outsourcing process as seamless as possible by leveraging solutions that integrate strategy consulting, program management, change management, human capital, tax, real estate, and global sourcing.

We offer the following key services:

• Financial management & Accounting Outsourcing • Accounting process review

• Preparation of accounting manual

Happy Tree offers end to end services, from the initial market analysis and formulation of entry strategy to providing assistance in setting up Indian operations.

i) Market Entry Strategy :
Our services include:
• Prepare business plan based on local knowledge and experience.
• Timing and Budgeting.
• Handling of Regulatory affairs for our clients, including getting all necessary clearances, authorizations, certifications, licenses, etc.
• Commercial entity establishment.
• Set up client’s India operations including Incorporation and infrastructure.
​• Recruitment and team building activities.

ii) Indian Regulatory Environment:
​Happy Tree provides a framework for understanding the Indian Regulatory Environment and the options available for structuring a new venture in India policies, rules and regulations of the Government.

iii) Feasibility Studies:

v) Location analysis:

We assist our clients in developing and implementing IT strategy and service delivery operating models effectively and efficiently managing service demand and optimizing overall IT costs.
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How We Work
We work side-by-side with our clients, combining insights and effort to deliver the most effective solutions and enable our clients' business strategies. Our teams cross traditional silos, bringing the right combination of capabilities and experience to enable enterprise-wide solutions.

Customer Satisfaction Studies Happy Tree assists clients in understanding customer attitudes & perception, market dynamics and monitoring company performance through exhaustive customer satisfaction studies.

Supply Chain Consulting:

​We also help them develop and deploy vendor qualification and audit process, liaison to identify the right vendors and program manage the sourcing activity.

• Strategic Cost Management (SCM),
on the other hand, is the managerial use of cost information explicitly directed at business strategy formulation, implementation and control.

The Happy Tree Consulting encompasses all facets of a company’s operations and utilises various management tools for effective SCM framework.

Cash Cycle Optimisation Strategy

Happy Tree’s Cash Optimisation strategy helps companies shorten the cash conversion cycle by understanding the business’ strategic imperatives and specific context, diagnosing the current cycle, and recommending improvements in processes and activities across the value chain.

Pricing and Promotion Strategy

​It is imperative that companies, in order to remain competitive, should design and execute innovative pricing strategies based on a thorough understanding of their product’s value proposition and its value as perceived by the consumer.

Fund Raising

* Preparing the Company for fund raising

* Advice on business plans and projections

* Access to the right debt and equity providers

* integrate Tax structuring

Mergers and Acquisitions

* Buy side and sell side advice

* on-going advice on grooming for future sale

* Evaluation of strategic options

* Negotiating all aspects of commercial deal.